Episode 57 | Julie Friedman

Julie Friedman | Young Wild and Friedman

We are obsessed with the story of Young Wild and Friedman and their larger than life, go play dough maker Julie.

A few years ago Julie’s daughter was diagnosed with a speech disorder coupled with severe anxiety. The doctors told her that sensory play would increase her development in speech and calm her. Julie took to the kitchenaid mixer and began making play dough. She found some cute little toys in theme to put with the play dough and her daughter would sit and calmly play.

In 2017 she started Young, Wild & Friedman as a blog to help other parents integrate sensory play into the lives of their own children. Friends and family began requesting these activity boxes and it quickly became a full blown business!

The activity kits have found their way into the homes of Southern Design Maven Joanna Gaines, and celebrity Kim Kardashian. YOU can order then on a subscription or a 1 time basis. You’ll love this story of how this company was born- and the mama guts behind it. For more info, check out their instagram @youngwildandfriedman or their website: www.youngwildandfriendman.com